I have some issue that needs to resolve during the break, which gave me really little time to focus on the project, (As I spoke to Shaun before, about my mother’s condition) Therefore, I wasn’t able to produce the amount of work that I need to present on the pitching day.
From the soundtrack that I was given, I can tell that this is a worker from the children’s society speaking, but I was quite confused about it. (during the brief Lucy mentioned we’d be hearing from young people and the people who work directly with them)
I email Lucy telling her my confusions…as follow:
I hope you are well.
I am writing this email because of one question:
Am I allow to change a piece of audio? This was suggested by one of the tutor …
or if I can maybe know more about his background?
The audio that I was assigned to sounds to me quite confusing….
First of all, it’s not like what the brief said ‘ a teenager speaking’ (but that’s not really the problem)
Second, I was quite confused with what is his ‘issue’? The audio sounds to me that… either this man did not suffer through the pain that he say he did… or that he is really trying to hide his emotions.
However, I understand that this actually sounds like a great piece of audio track for the campaign.
Sorry for the long email and I have also attached my audio track so that you will understand more what I meant.
Hope to hear from you soon!
Lucy was very nice and she was able to get back to me the next day!!
She also provided me some background about the person speaking – The person speaking is a project manager at The Children’s Society working with young people directly. He is talking about how his childhood, in particular having a foster brother, shaped his desire to work with young people.
The emotion in this audio piece isn’t necessarily about pain, but the challenge for you is to convey the emotion he felt growing up with a foster brother and how that influenced his decision to work with children – for example, he mentions the ‘profound impact’ he felt after his foster brother left home. So perhaps think about how it would have felt for his foster brother to leave after six years together, how the foster brother may have had issues himself to deal with, and so on.
The objective of your audio recording is to help our supporters (the audience) understand our workers – why do they work with young people, how do they feel about TCS. If this is done successfully, people will feel warmed to the character, they will feel that the young people we work with are in good hands.
I hope this is useful. Happy to answer any further questions.
From Lucy’s answer, I was able to narrow down my mind and start to generate some ideas.
The angle that I am going through is from an angle of all age people. and focus more on the children to be specific.
I generate some ideas below:
1.Using different colour bubbles to represent the memory of the childhood. And all the sudden bubble pops and everything disappears with only one bubble left which is – Children’s Society
2. there is a seed that drops into the dirt, growing rapidly into a huge tree. The tree is a metaphor of a strong support which represents the children’s society. The tree then reaches out into different directions helping different people.
3. Clay animation, animating a sphere that it can jump, morph, however facing different problems on its path. Until it finally meets the children’s society which then changes its life.
This is the finish version of pitching that I show to Children’s Society: